Email & CRM Executive

1. CRM Strategy Development: Develop and implement CRM strategies that enhance customer retention, satisfaction, and lifetime value.
2. Email Marketing Campaigns: Plan, execute, and analyse email marketing campaigns to drive customer engagement, conversions, and revenue for Ocean Florida consumer and trade brands and Ocean Beds (largest supplier of Florida villa vacation homes). Plan and execute ad hoc upsell campaigns for sales.  
3. Segmentation and Personalisation: Create customer segments based on data analysis and implement personalised communication strategies for each segment. 
   
4. Automated Marketing Workflows: Build and manage automated customer journey workflows to nurture leads and drive conversions.
5. A/B Testing: Conduct A/B tests to optimise email content, subject lines, and other campaign elements for improved performance.
6. Data Analysis: Regularly analyse CRM and email marketing performance metrics to identify trends, opportunities, and areas for improvement.
7. Customer Data Management: Maintain and update customer databases, ensuring data accuracy and compliance with data protection regulations.
8. Collaboration: Work closely with cross-functional teams, including marketing, sales, and IT, to ensure seamless execution of CRM and email marketing initiatives.
9. Content Development: Collaborate with content creators to develop compelling email content.
10. Reporting and Insights: Provide regular reports and insights to senior management, highlighting the impact of CRM and email marketing efforts on business goals.

This role would suit someone with proven experience in CRM, email marketing and direct mail, ideally within a B2C travel environment. You’ll be passionate about creating tailored, customer-focused campaigns for different audiences, using insight and data to continually improve performance.

You’ll bring a highly organised approach, exceptional attention to detail and a strong commitment to meeting deadlines. A genuinely customer-centric mindset and a curiosity for using data to drive better outcomes will be key to success in this role.

You must also have:

• Proven experience in CRM, email marketing, and direct mail, preferably in the B2C travel industry.
• Proficiency with CRM software and email marketing platforms (e.g., Mailchimp, Dot Digital. Web Flow desired but not essential)
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and copywriting skills.
•  Adept at A/B testing and campaign optimization for email and direct mail.
• Knowledge of data protection regulations (e.g., GDPR) and email marketing/direct mail best practices.
• Experience segmenting databases 
• Ability to work independently and in a team, managing multiple projects simultaneously. 

 Please note this is a hybrid role and you will be required to work from our office in Romford twice a week

Ocean Holidays was founded in 2004 by two sets of brothers: Daniel and David Ox and George and Harry Hastings, who are still very much active in the business today.

They set out selling holidays with no website, just a handful of staff and Teletext as their only form of marketing. From these humble beginnings, Ocean Holidays was created, and the company now consists of three unique and distinct travel brands.

Ocean Florida, the largest direct to consumer Florida specialist of its kind in Europe; personalised travel management company, Winged Boots which leads in luxury leisure followed by business travel; and Ocean Beds, the largest worldwide provider of Florida vacation home rentals to the global travel trade.

With Headquarters in Romford, and another in Davenport, Florida. Ocean Holidays continues to innovate and evolve within the travel industry.

In January 2023 Ocean Holidays were awarded the inaugural Employer of the Year award at the Travel Weekly Globes, followed by the Travel for All Award in January 2024, for its industry-leading accessibility programme.

As one of the UK’s largest owner managed travel companies, Ocean Holidays continue to provide an environment where its people can thrive, and where growth and great culture go hand-in-hand.

There are many benefits that you can expect in return for your dedication and your commitment to making our customer’s dreams come true.

You don’t need to tick all the boxes! We invest heavily in learning and development to bridge any gaps.

Our commitment to building and maintaining a diverse, inclusive, and representative workforce is a priority. We encourage applications from people from all backgrounds and welcome you to join a team that celebrates individual cultures and identities. 

If you have any accessibility needs that require any extra attention, please let us know.